我一直在等待，可能会收获意料之外的惊喜，但幸福也许就在等待中悄然离去，就像方太与天猫超级品牌日活动中的宋女士，她花了三十年才实现了当初年轻时的梦想。3月14日，方太联合天猫超级品牌日，以“时间印社”为主题，打造了品牌专属的“双11”，呼吁#让梦不再等#!

据了解，此次方太天猫超级品牌日除了给消费者带来“保价双11，买贵退差”等福利之外，还依托天猫超级品牌日全矩阵优势资源，在AWE“时间印社”展馆发布了一套饱含着梦想与温度的“方太梦想宋”字体。通过《妈妈的时间机器》第三季圆梦季视频——《方太梦想宋》，帮助品牌营销落地，实现了品牌美誉和产品销量双丰收效果。

可以说，本次方太天猫超级品牌日，为消费者打造了一场优质的消费升级购物体验，也为厨电行业的品牌营销提供了新思路。线上线下整合营销助力销售突破。在这个急于求成的信息爆炸时代，我花了14个月创作一支完整TVC，而方 太却花了14个月时间去落地一个妈妈的梦想，为宋女士安装了一台方太水槽洗碗机，并组建设计团队，打造出共6763个宋体字的一套“方太梦想宋”。

由此不难发现，这支《方太梦想宋》视频，不仅是对文化传承和dreaming of a better life 的诠释，更重要的是，让他们’s dreams come true for them, and create more possibilities for a happy life. #Let your dreams not wait#, this resonates strongly with the masses, establishing a strong bond between the brand and consumers, effectively achieving event preheating and gathering customer sources!

Online, I participated in the 2018 China Home Appliances & Consumer Electronics Expo, bringing users an unforgettable feast of sight and sound. Host VICKY and chef Liang live-streamed using the induction cooker and oven to make delicious dishes quickly; viewers could interact with them through live streaming to clearly understand product information and value.

Offline at AWE's "Time Ink Society" pavilion, I experienced innovative AR technology that allowed me to interact with products in a new way – enhancing user experience. Whether online or offline activities before or during the event, by leveraging Tmall's full matrix advantages resources, we optimized brand resources and product advantages synergistically. This helped boost consumer shopping experiences while breaking sales records.

As data continues to deepen its influence on marketing strategies, assisting brands in redefining smart kitchen appliances has become increasingly important. With continuous upgrades in consumption patterns from "basic consumption" towards "quality consumption," many households are willing to invest in higher-quality home appliances.

Established since 1996 as an industry leader specializing exclusively in household electrical appliances since its inception into China market over two decades ago! In 2017 alone our annual sales revenue surpassed RMB100 billion! This year's collaboration marks another milestone where we continue our pursuit of innovation through unveiling cutting-edge technologies that redefine what smart kitchen appliances can offer today!

For instance: Our latest model washes everything including fruits & vegetables clean without any residue - The W2 is designed with separate compartments for washing different items ensuring maximum efficiency while maintaining hygiene standards throughout each cycle! And there you have it folks...the ultimate game changer when it comes time for all those pesky food scraps after dinner 🍴👌

But don't just take my word for it - As always we strive hard at providing nothing less than perfection when designing these wonderful creations so feel free ask us any questions about how they work if you're curious 😊